Top Three Beauty Campaigns on WeChat

Chinese New Year kicks off this week and an estimated 400 million Chinese people are expected to be on the move for the Year of the Pig. They’ll be heading back to their hometowns to spend quality time with close friends and family, many of whom they see just once a year. Part of this annual tradition is gift-giving, which presents an opportunity for retailers and brands in China.

Dior’s WeChat Mini Program Lets Customers Send Virtual Gift Cards

Gift-giving is a major Chinese New Year tradition, and this year Dior’s cosmetics business has customized one of its WeChat mini programs specifically for virtual gift card campaigns. WeChat is the most popular, pervasive social media platform in China, which also includes integrated e-commerce and mobile pay within a single app for seamless social commerce. WeChat mini programs make it easy and convenient for retailers and brands to reach the massive market of Chinese consumers who spend their time on WeChat.

Customers can purchase virtual gift cards with WeChat Pay and send them to their friends and family on WeChat. These gift cards are stored within the recipient’s WeChat Pay wallet, and can be redeemed for e-commerce products.

The WeChat mini program can be easily shared with the recipient — the user only has to make a few taps and enter his/her WeChat pin code to authenticate the transaction. The pages are limited to just two megabytes and the loading speeds are fast, making the process very quick and mobile-friendly.

SK-II Launches Pigtail-Adorned Beauty Line

SK-II is also going all out for the Year of the Pig, having launched its new beauty line with bold red packaging and adorning it with sleek pink pigtails. SK-II spokesperson and celebrity actress Nini plays a prime role in promoting this campaign, with her face splashed all over SK-II posters across China.

DFS Group Promotes Its Online-to-Off-line WeChat Shop in Hong Kong

This year global duty-free store chain DFS Group is using cross-border WeChat Pay and its WeChat mini-program store to make shopping easier for Chinese tourists in Hong Kong.

Customers can use the DFS WeChat mini program to order their items in advance and pick them up the next day, avoiding the long lines and crowding commonplace during Chinese New Year. Customers can choose from three locations in Hong Kong to pick up their goods.

Chinese New year is seek as s big event in China. Those international brands are doing brand localisation, for instance giving red packets in We Chat and send out E vouchers could be gimmick to gain more attentions. We Chat is no long seek only as personal use, but also use for business promotions.

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Source:op Three Beauty Campaigns on WeChat-Think Tank