In 2018, we have seen Tencent aggressively pushing advertising options on luxury brands on WeChat — nearly 90 percent of companies placing ads on WeChat over the past year marked their business as “luxury,” a trend that’s likely to continue in 2019. As luxury brands continue and update...
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Forget Black Friday. China's Singles Day has financially usurped the West's consumerist orgy with a retail festival all its own. Could its next step to be global retail domination? This year's Singles Day, an online discount frenzy focused on Chinese website Alibaba, set a new record...
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If you are new to the China market, or in the process of creating a digital strategy to reach your Chinese consumers, there is one tactic you just can’t ignore: KOL (key opinion leader) endorsement. Have you ever heard of a social media influencer with 4.5...
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