The primary demographic on Little Red Book consists of females under 30 who are interested in skin care, cosmetics, nutrition supplements, and fashion. Little Red Book is the perfect platform for people to share product reviews and hauls. Since the majority of posts on Little...
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Mobile advertising is booming in China. It is no surprise considering the country has 731 million internet users, over 95% of which access the internet from their mobile phones. According to market research firm eMarketer, digital ad spending in China is expected to grow by 25% this year, driven by mobile. “If you want...
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Given that in China, many of the well known western social media is still banned, WeChat is often seen as a solution to communicate with customers. However, luxury brands are still struggling to interact with their customers, according to Jing Daily. The first hurdle the brands...
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Some key opinion leaders do have loyal followings, but with so many now on the scene, luxury brands might consider more creative ways to work with those who inspire. KOLs (key opinion leaders) have become a big part of any brand’s checklist when operating in China....
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WeChat has grown from a voice messaging platform into a truly ubiquitous app experience in China. Owned by parent company Tencent Holdings, the WeChat app has over 900 million monthly active users. Those users are very active, too; the average daily time spent on the app...
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New report examines the effects of key opinion leaders to determine what makes for good, bad, and high potential celebrity-brand collaborations. Are influencers and KOLs (key opinion leaders) effective promoters of brands or just of themselves? This is the question at the heart of a new...
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HANGZHOU, China — In a grey high-rise office building, housed within an unglamorous industrial zone a stone’s throw from a gritty garment district in the city of Hangzhou, is the headquarters of Ruhan, one of China’s most influential companies you’ve never heard of.1 Feng Min is Ruhan’s...
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In less than a decade, Chinese consumers have moved from contributing three percent to global personal luxury goods consumption to becoming the largest luxury consumers in the world, accounting for more than 30 percent of global luxury sales. This rapid rise has hardly gone unnoticed by the...
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