E-commerce and social networking platform Little Red Book, also known as Xiaohongshu, has taken a step towards encouraging partnerships between company brands and key opinion leaders (KOLs). Sourcing KOL in Little Red Book The app recently opened a platform for verified brands and KOLs to search for...
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It has been a great year for the cross-border e-commerce industry in China. It’s clear that the cross-border e-commerce industry in China is becoming more and more complex. Brands and retailers will have to choose an appropriate market entry model, and be more targeted in...
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Marketing budgets are shifting significantly in China, according to the ‘China Digital Marketing Trends 2019’ report by AdMaster. The report discusses the findings of a survey of 110 advertisers and 130 digital marketing industry practitioners in China by the marketing data technology company. As digital marketing...
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Nearly a decade after Alibaba launched 11.11 as an antidote to Valentine’s Day, the event has totally redefined both how consumers shop and brands sell. Driven through a blend of technology, retail, social, and key influencer involvement, the day undeniably demonstrates the might of China’s...
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