#chinamarkeitng#socialmedia#digitalperforamance Archives

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April 24, 2019

In Marketing & Branding, Uncategorized

TikTok is popular, but Chinese apps still have a lot to learn about global markets

TikTok, owned by the Chinese tech giant ByteDance, is the international version of China’s short video sharing app, Douyin. Presently the app is considered one of the most valuable start-ups on the planet. TikTok is not the first Chinese social media platform to go international, although it...

February 28, 2019

In Marketing & Branding, Uncategorized

5 China marketing trends for 2019

While China still represents a big growth opportunity for all brands, brands need to be more measured and focus on fewer, higher quality efforts. Marketing to China is becoming a global challenge. Brands need to support their China-specific marketing with new strategies at the HQ...

TikTok is popular, but Chinese apps still have a lot to learn about global markets

5 China marketing trends for 2019

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