Premier League Tottenham Hotspur have added to social media presence in China by becoming the first English Premier League Club to launch on the country’s short video app, Douyin. Douyin was the sixth most downloaded app in the world in the first quarter of 2018, ahead...
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If you are new to the China market, or in the process of creating a digital strategy to reach your Chinese consumers, there is one tactic you just can’t ignore: KOL (key opinion leader) endorsement. Have you ever heard of a social media influencer with 4.5...
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Mobile payments apps have leapfrogged credit and debit cards in China, signposting the way forward for the rest of the world China’s two mobile payments giants, Alipay, an affiliate of the Chinese ecommerce group Alibaba, and WeChat Pay, owned by the messaging and social media powerhouse Tencent,are streets...
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