What is Tik Tok? Tik Tok is a Chinese short-form video app has been gaining global momentum. It’s been downloaded about 80 million times in the United States, and nearly 800 million times worldwide, according to data from mobile research firm Sensor Tower. Those figures exclude...
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Some key opinion leaders do have loyal followings, but with so many now on the scene, luxury brands might consider more creative ways to work with those who inspire. KOLs (key opinion leaders) have become a big part of any brand’s checklist when operating in China....
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WeChat has grown from a voice messaging platform into a truly ubiquitous app experience in China. Owned by parent company Tencent Holdings, the WeChat app has over 900 million monthly active users. Those users are very active, too; the average daily time spent on the app...
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New report examines the effects of key opinion leaders to determine what makes for good, bad, and high potential celebrity-brand collaborations. Are influencers and KOLs (key opinion leaders) effective promoters of brands or just of themselves? This is the question at the heart of a new...
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HANGZHOU, China — In a grey high-rise office building, housed within an unglamorous industrial zone a stone’s throw from a gritty garment district in the city of Hangzhou, is the headquarters of Ruhan, one of China’s most influential companies you’ve never heard of.1 Feng Min is Ruhan’s...
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In less than a decade, Chinese consumers have moved from contributing three percent to global personal luxury goods consumption to becoming the largest luxury consumers in the world, accounting for more than 30 percent of global luxury sales. This rapid rise has hardly gone unnoticed by the...
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