China Display Marketing Strategy
Planning to advertise on China Display Marketing sometimes is such a headache. We have data and insights of each platforms, analyzing the pros and cons for each client, making sure every penny we spent will not be a waste. Here are some popular media platforms in China.
China Display Marketing
Toutiao
Toutiao, one of the flagship products of Bytedance, over 120M people in China use it each day and they spent over 74 minutes on the app in average. Over 85% of Toutiao users are young people from ages 18 to 30 years old. 37.8% of them are freelancer, self-employed and private company owners, concentrated in first or second-tier cities.
Toutiao is a powerful tool for advertising, simply because your ad can be pushed to a user’s feed, it also appears in-line with relevant news & entertainment content that is tailored to the end user, and the results are more targeted.
Toutiao, along with its sister apps: DouYin, Watermelon Video App, offer three positions for Ads: Streaming feed Ad, News banner Ad, and App open-up Ad. It supports both pictures and videos display.
China Display Marketing
Tencent Network
Tencent Network covers a wide range of categories, including Social Network, Payment gateway, Entertainment and Informative Platforms etc. The most well know ones would be WeChat and QQ.
QQ is another instant messaging app developed by Tencent. Just like WeChat, it offers users multiple services like games, music, shopping, micro-blogging, movies, group chat, and voice chat.
QQ has a desktop version that is incredibly popular with white collar workers. Plus, QQ doesn’t require a phone number to register like WeChat. Users each have a unique numerical ID for their accounts.
While QQ is still often used for corporate communication and among white-collar workers the user base is younger than on other platforms.
Benefits of advertising on Tencent Network, so you can reach all the target audience on all apps by just submitting ads on Tencent Networks, it is convenient and efficient.
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WeChat Marketing
WeChat has lots of different features to advertise, including Moments, Banners and KOL marketing. Besides, mini site, e-shop, payment and games are also other examples of WeChat activities.
Weibo Marketing
Weibo has more than 600 million users and 200 million posts are shared on Weibo every day. It has lots of different features to advertise, including creative contents, Social Display Ads, promoted trends (Hashtag).
China Display Marketing
Apart from WeChat and Weibo, there are still many popular media platforms in China to advertise banner display. Baidu, Qihoo 360, even Douyin, Toutiao are also other examples of China Banner Display Platforms.
China Video Marketing
China has its own video streaming platforms, such as Youku Tudou, they are just like YouTube in western countries. Also, short video and live streaming are very popular and have become powerful marketing tools in China.
China KOL Marketing
KOL marketing is always one of the most efficient ways to promote your brand in China. Douyin, Xiaohongshu and Toutiao are the hottest channels not only KOLs, but also celebrities to interact with followers.
China Search Engine Marketing
An effective promotion tool with instant results, we will help you placing the ads in the most visible positions with best price through the popular channel including Baidu, Qihoo 360, Sogou etc.