TikTok, owned by the Chinese tech giant ByteDance, is the international version of China’s short video sharing app, Douyin. Presently the app is considered one of the most valuable start-ups on the planet. TikTok is not the first Chinese social media platform to go international, although it...
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China’s rapid growth often defies conventional wisdom. It is also true when it comes to influencer marketing. Motivated by the earning potential and possible fame, many digital-savvy Chinese are joining the influencer ranks. There are reportedly over 1 million influencers in China who have more than...
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Douyin, the viral short video app known as TikTok in international markets, is introducing a mini-game into its app, in a move that will put it in direct competition with the gaming and social media giant Tencent. This is according to a report in the South...
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While China still represents a big growth opportunity for all brands, brands need to be more measured and focus on fewer, higher quality efforts. Marketing to China is becoming a global challenge. Brands need to support their China-specific marketing with new strategies at the HQ...
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Chinese New Year kicks off this week and an estimated 400 million Chinese people are expected to be on the move for the Year of the Pig. They’ll be heading back to their hometowns to spend quality time with close friends and family, many of...
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Tucked away in the basement of an unremarkable commercial centre in downtown Guangzhou, a booming southern Chinese city, is an important “factory”. It doesn’t produce shoes or shirts, or anything you might expect; it churns out influential live-streaming celebrities. Hifan Multi-Channel Network is only a few...
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It has been a great year for the cross-border e-commerce industry in China. It’s clear that the cross-border e-commerce industry in China is becoming more and more complex. Brands and retailers will have to choose an appropriate market entry model, and be more targeted in...
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The primary demographic on Little Red Book consists of females under 30 who are interested in skin care, cosmetics, nutrition supplements, and fashion. Little Red Book is the perfect platform for people to share product reviews and hauls. Since the majority of posts on Little...
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In 2018, we have seen Tencent aggressively pushing advertising options on luxury brands on WeChat — nearly 90 percent of companies placing ads on WeChat over the past year marked their business as “luxury,” a trend that’s likely to continue in 2019. As luxury brands continue and update...
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China’s rapid growth often defies conventional wisdom. It is also true when it comes to influencer marketing. Motivated by the earning potential and possible fame, many digital-savvy Chinese are joining the influencer ranks. There are reportedly over 1 million influencers in China who have more than...
Continue Reading