While many traditional companies spend big on advertising to keep their brand in the spotlight, a Chinese beverage start-up known for its cheese topped tea drinks that people wait in line for hours to buy, is leveraging the power of free internet marketing in its...
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With China’s traditional Valentine’s Day, aka “Qixi (七夕)” Festival, just a few days away, many luxury brands have rolled out a variety of digital marketing campaigns to cash in on the gift-giving demand. This year, the holiday falls on Friday, August 17, and a record number...
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WeChat has grown from a voice messaging platform into a truly ubiquitous app experience in China. Owned by parent company Tencent Holdings, the WeChat app has over 900 million monthly active users. Those users are very active, too; the average daily time spent on the app...
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New report examines the effects of key opinion leaders to determine what makes for good, bad, and high potential celebrity-brand collaborations. Are influencers and KOLs (key opinion leaders) effective promoters of brands or just of themselves? This is the question at the heart of a new...
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