WeChat, the go-to place for brands and travel destinations to connect with Chinese consumers, may not be as mighty as it once was, and its dominance in China’s mobile space has been declining, recent data suggests. It may be time for brands to re-evaluate their...
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Alibaba and JD.com remain prominent, but several other platforms are making big inroads into the world’s biggest ecommerce market. Drapers investigates China’s emerging online leaders. For fashion retailers planning to enter China, two names immediately spring to mind: etail giants JD.com and Alibaba’s Tmall. But there...
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Mobile advertising is booming in China. It is no surprise considering the country has 731 million internet users, over 95% of which access the internet from their mobile phones. According to market research firm eMarketer, digital ad spending in China is expected to grow by 25% this year, driven by mobile. “If you want...
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Luxury brands have experimented with mini-programs hoping to insert themselves into the daily lives of consumers, but what’s the next step? If you don’t already know, mini-programs are “sub-applications” for the highly popular Chinese social media app WeChat that offer advanced features to users so they can turn...
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Given that in China, many of the well known western social media is still banned, WeChat is often seen as a solution to communicate with customers. However, luxury brands are still struggling to interact with their customers, according to Jing Daily. The first hurdle the brands...
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The initiative accelerates advances made by China’s major internet companies in building platforms that can host multiple services Baidu chairman and chief executive Robin Li Yanhong is taking a page out of fellow tech billionaire Pony Ma Huateng’s playbook, by pushing to introduce mini-programs, which have...
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Premier League Tottenham Hotspur have added to social media presence in China by becoming the first English Premier League Club to launch on the country’s short video app, Douyin. Douyin was the sixth most downloaded app in the world in the first quarter of 2018, ahead...
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If you are new to the China market, or in the process of creating a digital strategy to reach your Chinese consumers, there is one tactic you just can’t ignore: KOL (key opinion leader) endorsement. Have you ever heard of a social media influencer with 4.5...
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Mobile payments apps have leapfrogged credit and debit cards in China, signposting the way forward for the rest of the world China’s two mobile payments giants, Alipay, an affiliate of the Chinese ecommerce group Alibaba, and WeChat Pay, owned by the messaging and social media powerhouse Tencent,are streets...
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Just as China sets the world pace in e-commerce, it's doing the same for live streaming. More than 100 million viewers watch a live online video event every month, according to digital brand researcher L2. As an e-commerce tool, the typical live streaming format involves a celebrity...
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