Marketing budgets are shifting significantly in China, according to the ‘China Digital Marketing Trends 2019’ report by AdMaster. The report discusses the findings of a survey of 110 advertisers and 130 digital marketing industry practitioners in China by the marketing data technology company. As digital marketing...
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The primary demographic on Little Red Book consists of females under 30 who are interested in skin care, cosmetics, nutrition supplements, and fashion. Little Red Book is the perfect platform for people to share product reviews and hauls. Since the majority of posts on Little...
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In 2018, we have seen Tencent aggressively pushing advertising options on luxury brands on WeChat — nearly 90 percent of companies placing ads on WeChat over the past year marked their business as “luxury,” a trend that’s likely to continue in 2019. As luxury brands continue and update...
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TD Ameritrade, the Omaha, Nebraska online brokerage, announced Monday (December 3) that it is the first U.S.-based brokerage to integrate with Tencent’s WeChat messaging system, which is wildly popular in China. 1. More accessible for user In a press release issued Monday (December 3), TD Ameritrade said...
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Nearly a decade after Alibaba launched 11.11 as an antidote to Valentine’s Day, the event has totally redefined both how consumers shop and brands sell. Driven through a blend of technology, retail, social, and key influencer involvement, the day undeniably demonstrates the might of China’s...
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China’s rapid growth often defies conventional wisdom. It is also true when it comes to influencer marketing. Motivated by the earning potential and possible fame, many digital-savvy Chinese are joining the influencer ranks. There are reportedly over 1 million influencers in China who have more than...
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The partnership heats up payments competition between Tencent and e-commerce giant Alibaba in the Japanese market Chinese internet giant Tencent Holdings and Japanese messaging app operator Line are joining hands to provide payment services in Japan, the two companies announced on Tuesday.Through the tie-up Japanese merchants...
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What is Tik Tok? Tik Tok is a Chinese short-form video app has been gaining global momentum. It’s been downloaded about 80 million times in the United States, and nearly 800 million times worldwide, according to data from mobile research firm Sensor Tower. Those figures exclude...
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Alibaba has set a new high water mark for a single day of sales. The 11.11 Global Shopping Festival, held on Singles' Day, smashed previous records this year with sales reaching RMB 213.5 billion (USD $30.8 billion) an increase of27% over 2017 and amounting to...
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Forget Black Friday. China's Singles Day has financially usurped the West's consumerist orgy with a retail festival all its own. Could its next step to be global retail domination? This year's Singles Day, an online discount frenzy focused on Chinese website Alibaba, set a new record...
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