E-commerce and social networking platform Little Red Book, also known as Xiaohongshu, has taken a step towards encouraging partnerships between company brands and key opinion leaders (KOLs). Sourcing KOL in Little Red Book The app recently opened a platform for verified brands and KOLs to search for...
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The partnership heats up payments competition between Tencent and e-commerce giant Alibaba in the Japanese market Chinese internet giant Tencent Holdings and Japanese messaging app operator Line are joining hands to provide payment services in Japan, the two companies announced on Tuesday.Through the tie-up Japanese merchants...
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Luxury brands have experimented with mini-programs hoping to insert themselves into the daily lives of consumers, but what’s the next step? If you don’t already know, mini-programs are “sub-applications” for the highly popular Chinese social media app WeChat that offer advanced features to users so they can turn...
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