Mobile advertising is booming in China. It is no surprise considering the country has 731 million internet users, over 95% of which access the internet from their mobile phones. According to market research firm eMarketer, digital ad spending in China is expected to grow by 25% this year, driven by mobile. “If you want...
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Luxury brands have experimented with mini-programs hoping to insert themselves into the daily lives of consumers, but what’s the next step? If you don’t already know, mini-programs are “sub-applications” for the highly popular Chinese social media app WeChat that offer advanced features to users so they can turn...
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Premier League Tottenham Hotspur have added to social media presence in China by becoming the first English Premier League Club to launch on the country’s short video app, Douyin. Douyin was the sixth most downloaded app in the world in the first quarter of 2018, ahead...
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If you are new to the China market, or in the process of creating a digital strategy to reach your Chinese consumers, there is one tactic you just can’t ignore: KOL (key opinion leader) endorsement. Have you ever heard of a social media influencer with 4.5...
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Mobile payments apps have leapfrogged credit and debit cards in China, signposting the way forward for the rest of the world China’s two mobile payments giants, Alipay, an affiliate of the Chinese ecommerce group Alibaba, and WeChat Pay, owned by the messaging and social media powerhouse Tencent,are streets...
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Just as China sets the world pace in e-commerce, it's doing the same for live streaming. More than 100 million viewers watch a live online video event every month, according to digital brand researcher L2. As an e-commerce tool, the typical live streaming format involves a celebrity...
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While many traditional companies spend big on advertising to keep their brand in the spotlight, a Chinese beverage start-up known for its cheese topped tea drinks that people wait in line for hours to buy, is leveraging the power of free internet marketing in its...
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With China’s traditional Valentine’s Day, aka “Qixi (七夕)” Festival, just a few days away, many luxury brands have rolled out a variety of digital marketing campaigns to cash in on the gift-giving demand. This year, the holiday falls on Friday, August 17, and a record number...
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