Life in China without WeChat is almost unimaginable. Tencent's mega-hit messaging and payment app is ubiquitous in the country where you can pretty much pay for anything with it. A kid can buy candy by scanning a dedicated QR code. A housewife's morning market run comprises...
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[HONG KONG] Tencent Holdings Ltd will soon introduce a Siri-like digital assistant for WeChat, helping the messaging service's billion-plus users with simple tasks such as playing music and hailing a ride. Dubbed "Xiaowei", the assistant will link to a plethora of Tencent's own services such as...
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TikTok, owned by the Chinese tech giant ByteDance, is the international version of China’s short video sharing app, Douyin. Presently the app is considered one of the most valuable start-ups on the planet. TikTok is not the first Chinese social media platform to go international, although it...
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Partnership with Wolverhampton Wanderers Football Club Chinese esports club Weibo eSports Club announced a partnership with Wolverhampton Wanderers Football Club (and Wolves eSports Club) to form a new esports team in China called Wolves Weibo eSports. Weibo eSports Club, managed by Shanghai Jingzong Culture Media Company, is...
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E-commerce and social networking platform Little Red Book, also known as Xiaohongshu, has taken a step towards encouraging partnerships between company brands and key opinion leaders (KOLs). Sourcing KOL in Little Red Book The app recently opened a platform for verified brands and KOLs to search for...
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1. WeChat act as a super app China’s largest social networking platform WeChat consolidated its market position as a super app over the past year, with daily active users exceeding 1 billion. As tech giant Tencent’s signature product, WeChat is a combination of WhatsApp, Facebook, PayPal and...
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Douyin, the viral short video app known as TikTok in international markets, is introducing a mini-game into its app, in a move that will put it in direct competition with the gaming and social media giant Tencent. This is according to a report in the South...
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While China still represents a big growth opportunity for all brands, brands need to be more measured and focus on fewer, higher quality efforts. Marketing to China is becoming a global challenge. Brands need to support their China-specific marketing with new strategies at the HQ...
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Chinese New Year kicks off this week and an estimated 400 million Chinese people are expected to be on the move for the Year of the Pig. They’ll be heading back to their hometowns to spend quality time with close friends and family, many of...
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It has been a great year for the cross-border e-commerce industry in China. It’s clear that the cross-border e-commerce industry in China is becoming more and more complex. Brands and retailers will have to choose an appropriate market entry model, and be more targeted in...
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