Partnership with Wolverhampton Wanderers Football Club Chinese esports club Weibo eSports Club announced a partnership with Wolverhampton Wanderers Football Club (and Wolves eSports Club) to form a new esports team in China called Wolves Weibo eSports. Weibo eSports Club, managed by Shanghai Jingzong Culture Media Company, is...
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Just as China sets the world pace in e-commerce, it's doing the same for live streaming. More than 100 million viewers watch a live online video event every month, according to digital brand researcher L2. As an e-commerce tool, the typical live streaming format involves a celebrity...
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WeChat has grown from a voice messaging platform into a truly ubiquitous app experience in China. Owned by parent company Tencent Holdings, the WeChat app has over 900 million monthly active users. Those users are very active, too; the average daily time spent on the app...
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New report examines the effects of key opinion leaders to determine what makes for good, bad, and high potential celebrity-brand collaborations. Are influencers and KOLs (key opinion leaders) effective promoters of brands or just of themselves? This is the question at the heart of a new...
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