Mobile payments apps have leapfrogged credit and debit cards in China, signposting the way forward for the rest of the world China’s two mobile payments giants, Alipay, an affiliate of the Chinese ecommerce group Alibaba, and WeChat Pay,...
Read More
Just as China sets the world pace in e-commerce, it's doing the same for live streaming. More than 100 million viewers watch a live online video event every month, according to digital brand researcher L2. As an...
Read More
While many traditional companies spend big on advertising to keep their brand in the spotlight, a Chinese beverage start-up known for its cheese topped tea drinks that people wait in line for hours to buy,...
Read More
Just as small startups are disrupting traditional companies, individual online celebrities are changing the advertising market. It’s not dominated by a big entertainment company who owns thousands of top stars, but an individual with a...
Read More
With China’s traditional Valentine’s Day, aka “Qixi (七夕)” Festival, just a few days away, many luxury brands have rolled out a variety of digital marketing campaigns to cash in on the gift-giving demand. This year,...
Read More
Some key opinion leaders do have loyal followings, but with so many now on the scene, luxury brands might consider more creative ways to work with those who inspire. KOLs (key opinion leaders) have become a...
Read More