Mobile advertising is booming in China. It is no surprise considering the country has 731 million internet users, over 95% of which access the internet from their mobile phones. According to market research firm eMarketer, digital ad spending in China is expected...
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Luxury brands have experimented with mini-programs hoping to insert themselves into the daily lives of consumers, but what’s the next step? If you don’t already know, mini-programs are “sub-applications” for the highly popular Chinese social media...
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Given that in China, many of the well known western social media is still banned, WeChat is often seen as a solution to communicate with customers. However, luxury brands are still struggling to interact with...
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The initiative accelerates advances made by China’s major internet companies in building platforms that can host multiple services Baidu chairman and chief executive Robin Li Yanhong is taking a page out of fellow tech billionaire Pony...
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Premier League Tottenham Hotspur have added to social media presence in China by becoming the first English Premier League Club to launch on the country’s short video app, Douyin. Douyin was the sixth most downloaded app...
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If you are new to the China market, or in the process of creating a digital strategy to reach your Chinese consumers, there is one tactic you just can’t ignore: KOL (key opinion leader) endorsement. Have...
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