Marketing budgets are shifting significantly in China, according to the ‘China Digital Marketing Trends 2019’ report by AdMaster. The report discusses the findings of a survey of 110 advertisers and 130 digital marketing industry practitioners...
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The primary demographic on Little Red Book consists of females under 30 who are interested in skin care, cosmetics, nutrition supplements, and fashion. Little Red Book is the perfect platform for people to share product...
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In 2018, we have seen Tencent aggressively pushing advertising options on luxury brands on WeChat — nearly 90 percent of companies placing ads on WeChat over the past year marked their business as “luxury,” a trend that’s...
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TD Ameritrade, the Omaha, Nebraska online brokerage, announced Monday (December 3) that it is the first U.S.-based brokerage to integrate with Tencent’s WeChat messaging system, which is wildly popular in China. 1. More accessible for user In...
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Nearly a decade after Alibaba launched 11.11 as an antidote to Valentine’s Day, the event has totally redefined both how consumers shop and brands sell. Driven through a blend of technology, retail, social, and key...
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China’s rapid growth often defies conventional wisdom. It is also true when it comes to influencer marketing. Motivated by the earning potential and possible fame, many digital-savvy Chinese are joining the influencer ranks. There are reportedly...
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