TikTok is the latest social network sensation

What is Tik Tok? 

 

Tik Tok is a Chinese short-form video app has been gaining global momentum. It’s been downloaded about 80 million times in the United States, and nearly 800 million times worldwide, according to data from mobile research firm Sensor Tower. Those figures exclude Android users in China.

 

Users share short videos of themselves cooking, dancing, lip-syncing or doing regular tasks like brushing their teeth. The videos, which often feature music in the background, can be sped up, slowed down or edited with a filter. Similar to Instagram, users can follow others and “heart” or comment on videos. TikTok videos are also being reposted to other platforms, like Twitter and Instagram.Tik Toks of people lip-syncing songs. And on top of that Tik Tok has unique features that adds camera filters and easy editing tricks that even further reduces the barrier to content creation.

 

Tik Tok is popular over worldwide

 

According to Sensor Tower, TikTok’s revenue has more than tripled in the past year. The app has increased its international marketing efforts, canvassing Instagram and Snapchat with TikTok ads. Social media influencers and celebrities are starting to join. YouTube star Jake Paul, comedian Jimmy Fallon and skateboarding legend Tony Hawk all have accounts.

 

TikTok — which launched in 2016 — was downloaded more than Facebook, Snapchat, Instagram and YouTube in October, according to Apptopia, an intelligence firm that tracks mobile apps. It’s on track to beat them out in November too.

 

In August, ByteDance, the Chinese internet company behind the app, shut down Musical.ly — a short-form video app it acquired in November 2017 — and merged it with TikTok. Since then, it’s been gaining popularity in the United States.
ByteDance calls itself an artificial intelligence company, and it’s known in China for its popular news app Jinri Toutiao, or “Today’s Headlines,” which launched in 2012.

 

The TikTok app is a way for ByteDance to expand into the US market and target younger users. In general, Chinese social media apps have had trouble attracting users from outside their country.

 

 

Tik Tok Expansion Overseas

 

Tik Tok and Musical.ly, have, to date, raked in more than 100 million of monthly active users. the rapid growth of Tik Tok in the overseas markets, Bytedance had, until March 2018, nearly 20% of registered overseas users. In Thailand, a country with a population of 68 million, Tik Tok has altogether garnered over 10 million downloads, according to data published on App Annie.

 

Tik Tok’s expansion in Southeast Asia followed, more or less, the same path. In Indonesia, for example, Tik Tok organized an offline gathering of 100+ stars and bloggers on the day of its launch, in an attempt to bond with these content creators. Likewise, Tik Tok’s operation team in Thailand had managed to scoop up some seasoned content creators on Instagram, who eventually became the very first users of Tik Tok.

 

TikTok is attracting attention from brands, too. It recently teamed up with fashion brand Guess on a denim campaign to target Millennials and Generation Z on the platform in September.

 

 

Tik Tok Future Development

 

Behind this growth of users and influence is Tik Tok’s heavy investment in marketing.

 

Tik Tok is expending its business to a broader network. Other than mobile app, Tik Tok had recently kicked off an extensive online marketing campaign in Japan, the idea behind which is to cover as many channels as they can, as they did in China. Among the foreign Tik Tok users 36Kr spoke to, quite a few had downloaded the app after seeing its ads on Twitter. To complement its digital marketing presence, Tik Tok also invested in traditional channels like TV.

 

Conclusion

 

To conclude, with growing popularity of Tik Tok, it would be a sound platform for doing brand promotion.And it has been quite creative in opening ways for monetization through marketing. For brands who are targeting young affluents Chinese users, the return on investment might still be high for the months to come. Don’t miss the trend! For more details, contact us now.  

 

Source: Tik Tok is the latest social network sensation – CNN.com

6 examples fo successful Tik Tok marketing campaigns- Techmode